PRIVACY POLICY
This PRIVACY POLICY is formulated to protect the personal information security of all users of serenehue.shop, standardize our information processing procedures, and comply with international cross-border privacy protection regulations such as GDPR and CCPA.
1. INFORMATION WE COLLECT: We only collect necessary user information required for order processing and service delivery, including user name, receiving address, contact phone number, email address, order records and payment verification information. We will not actively collect users’ sensitive private information without explicit authorization.
2. USE OF INFORMATION: All collected user information is only used for order confirmation, product delivery, after-sales follow-up, customer consultation reply and website operation optimization. We will never sell, rent, disclose or transfer your personal private information to any third-party commercial institutions for profit without your explicit consent.
3. INFORMATION STORAGE & PROTECTION: We adopt industry-standard encryption technology and secure dedicated servers to store user data, effectively preventing information leakage, tampering and loss. User order data and personal information will be retained in accordance with legal provisions and automatically cleaned up after the valid retention period.
4. COOKIE APPLICATION: Our website uses Cookies to optimize user browsing experience, record browsing preferences and improve service quality. You can turn off the Cookie function through browser settings, but partial browsing and order placement functions of the website may be affected.
5. USER RIGHTS: You have the right to inquire, view, correct and apply for deletion of your personal information stored on our official website. If you have any privacy-related questions or demands, please contact us via our official email.
6. POLICY UPDATE: We reserve the right to update and optimize this PRIVACY POLICY irregularly according to policy adjustments and business needs. The latest policy content will be displayed on the website homepage, and subsequent user shopping behaviors will be deemed as acceptance of the updated terms.